One T-shirt at a time ...

Who knows a business better than its owner? That's the philosophy behind this kind of interview-style business video. Just get the entrepreneur talking about what they love and let the camera roll! OffCenter Designs founder and owner Kirsten Dickey proves why it works.

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Of course, there's more to making an unforgettable than that! For this piece, our camera operator spent lots of time in Kirsten's shop capturing what goes on there. We also recruited models for a soundstage shoot to showcase her products. Post production was super fun, laying it all together with the right music and the right amount of energy.